2014 is a
milestone year for Honda, with the company celebrating the 50th
anniversary of the very first Honda four-stroke outboard engine, the GB30. A
modest 4hp engine, it represented the noble ambitions of Honda’s founder,
Soichiro Honda, to manufacture only four-stroke engines for the benefit of the
environment and generations to come.
Now, with a
range that stretches from the BF2.3 to the mighty BF250 – and includes the
latest additions, the BF80 & BF100 – Honda Marine continues to be a leader
in four-stroke outboard engine technology.
“Honda has to make
environmentally-friendly products; therefore we must build four-stroke
outboards,” Mr Honda
said in 1964. “I don’t care if everyone
is making two-stroke outboards, Honda must make four-stroke outboards.”
Honda Australia
General Manager – Marine, Victor Colcott, sees 50 years in any industry as an
impressive achievement, let alone one as competitive as the Australian marine
industry.
“Given the changes that this industry has
gone through over the past five decades,” Mr Colcott said, “it is a testament to Honda that we are
still a leader in the industry when it comes to environmentally-friendly
innovation and performance.
“We’ve grown our range to cater for all
boating enthusiasts. From the unbridled performance of our high-horsepower
engines all the way down to the convenience of our portable range, there’s
something for everyone.
“To everyone who has ever bought a Honda
outboard, and to all Honda Marine dealers and staff around Australia, thank
you. Here’s to the next 50 years!”
To keep
up-to-date on all Honda’s 50th Anniversary celebrations, including a
competition later in the year, visit marine.honda.com.au/50_Years or search #HondaMarine50Years on Twitter.
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